Travel Alberta & Partners Attend IMEX Frankfurt 2016
During April 18-21, Nicola Alexander BDD, MICE for UK Benelux and Scandinavia and Martina Schaefar BDD, Germany, Switzerland and Austria attended one of the largest global Meeting, Incentives, Conventions, & Events (MICE) tradeshows, IMEX in Frankfurt, Germany. Travel Alberta participated on the Business Events Canada (BEC) stand along with partners from Meetings + Conventions Calgary, the Calgary TELUS Convention Centre and The Calgary Stampede.
The show is attended by meeting planners and incentive travel specialists from across Europe, Asia and North/ South America. Planners come to meet and connect with new suppliers, research new destinations for meetings, incentive groups and conventions and network with industry associates and peers.
Along with pre-scheduled meetings and group presentations during the three days of the tradeshow, Travel Alberta attended an ICCA (International Conventions and Congress Association) reception and the 6th Canada Vision Awards. The awards were established by BEC to recognise customers who have booked a significant convention in Canada in the past year and to recognise media partners that have featured news articles on Canada in an efforts to raise Canada’s profile in the MICE sector.
Travel Alberta also hosted ‘Dinner by the Water’ for seven international customers with potential meeting and incentive group business for Alberta destinations. Guests included KES International (UK), CIM Global, American Express (USA), and Touch Associates (UK)).
Travel Alberta and our partners conducted over 100 meetings at the show and received new leads worth 1350 room nights for 580 attendees and a number of other RFPs to come and follow up on in the coming months. IMEX reported there were 9,000 hosted buyers and visitors attending the show this year.