First Global Meetings Industry Day Celebrated Today
The Calgary Chapter of MPI held a meeting Thursday morning, bringing 100 individuals from the tourism community and had a panel discussion to talk about the impact of meetings and events.This year's NMID/GMID event featured a distinguished group of panelists, all of whom have with their fingers on the pulse of our economy as well as the local meetings and events business. The panel discussed how events impact local businesses, jobs and the local and provincial economy. Some of the key thoughts discussed:
- Meetings mean business, but they also mean creating a forum for discussion, expanding the knowledge economy, and creating a legacy for the community.
- Not only do meetings and events impact tourism revenue in Alberta, but they contribute to economic diversification, and to economic investment in Alberta.
- Dave Sclanders, Executive Director, Meetings + Conventions Calgary
- Kandrix Foong, Founder and Event Director, Calgary Comic and Entertainment Expo
- Brian Slot, Director of Meetings, Conventions, Incentives & Events at Travel Alberta
What is MICE?
MICE is the segment of the travel industry that revolves around meetings, conventions, exhibits and events, as well as incentive travel offered to organizations’ top performers. In 2012, 35.3 million people participated in MICE events in Canada and accounted for $29 billion in direct spending, 1.5 per cent of the nation’s Gross Domestic Product. Alberta’s meeting volume in 2012 was 14.8 per cent of Canada’s total and attracted 300,000 international participants. It accounted for 1.8 per cent of Alberta’s GDP in 2012. Travel Alberta along with Destination Marketing Organizations (DMOs) in Alberta work with key networking associations, attend trades shows and proactively reaches out to industry groups with synergies to Alberta’s key industries, such as energy, environmental products and services, construction, life sciences, agriculture, finance and logistics to bring their meetings and events to Alberta.