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Project brings hotel, conference centre to Downtown Calgary

Calgary’s Beltline district is bustling with a number of construction projects just a few short blocks from the downtown core.

The latest to break ground is the SilverBirch Hotels and Resorts development on the northwest corner of 10th Avenue and 5th Street S.W., the longtime home of the Alberta Boot showroom and factory before it relocated to 50th Avenue S.E.

The hotel complex will include a SilverBirch conference centre and a Residence Inn by Marriott Calgary Downtown. Scheduled for completion in early 2019, the development will be one of the largest Residence Inns among its more than 600 international properties.

The property will cater to business and leisure travellers looking for an extended stay hotel as well as groups and meeting attendees. The all-suite Marriott will feature full kitchens and separate living and sleeping areas. A terrace lounge and roof deck will provide space for relaxation and socializing.

The 34-storey hotel brings 390 long-stay suites to the downtown area and will also include a 10,000-square foot conference centre.

Vancouver-based SilverBirch Hotels & Resorts is one of Canada’s leading hotel operations and asset management companies managing a large portfolio across the country. “We’re extremely excited to be entering the Calgary market and bringing much needed contemporary long-stay rooms to the downtown area,” says president and CEO Steve Giblin. 

The second component of the complex — also under construction — is a 33-storey residential tower with 300 rental units with its own fitness centre and indoor and outdoor social spaces. It will also include over 7,000 square feet of ground-floor retail.

GWL Realty Advisors is acting as development manager for the entire project on behalf of the owner bcIMC Realty Corp. GWLRA’s residential property management group, Vertica, will manage the apartment tower and ancillary retail once completed.

“We are excited to be bringing new-generation rental units to the area,” says James Midwinter, executive vice-president for development at GWL Realty Advisors “Today’s renters want quality apartments within easy walk to where they work, as well as shop, dine and socialize with friends. It’s hard to top this location.”

Parking for both towers is a combination of underground and enclosed above ground for the use of the rental units.

Since 1998, GWLRA has completed over $3 billion in development projects, including the Marriott YYC that will add 318 rooms and 17,000 square feet of meeting space to the airport scheduled to open Sept. 1.

News and notes

  • The Human Resource Institute of Alberta will hold its annual conference at the BMO Centre on the Stampede grounds, April 20-21. The presenting sponsor for the Community Champion award is new Calgary company Big Fish Staffing. Owner and president Bruce Covernton has opened his full service recruitment firm with five staff in Canada Place on the corner of 4th Avenue and 2nd Street S.W.

 

  • Entrepreneurship is becoming an even bigger word these days with so many people affected by the downturn in our economy. Many are taking advantage by using it as an opportunity for change, ingenuity and creativity and “Technopreneurship” is a new buzz word.

The Hong Kong Canada Business Association—Calgary is presenting an evening with Michael Sikorsky, founder and CEO of Robots & Pencils, a Calgary technopreneur who was named a CEO to Watch by CNN Money and Canada’s Internet Revolutionary by Profit Magazine. The event takes place May 4 at the Devonian Gardens.

David Parker appears Tuesday, Thursday and Friday. Read his columns online at calgaryherald.com/business. He can be reached at 403-830-4622 or by email at info@davidparker.ca

The Calgary Herald